The key to a successful student recruitment strategy is thinking about what you are communicating, to whom, and how.
A video that offers an accurate, authentic picture of what university or college life is like is a highly marketable and valuable tool to use in your recruitment campaign. Using social media to disseminate your video content makes you much more credible to prospective students, who expect to see a variety of digital content on the most up-to-date marketing and communication channels.
The ability for your video to be ‘shared’ online means that your messages must be consistent, clear and transparent as there are thousands of students who could potentially re-tweet or share your video.
Slate and Mortar have produced student recruitment content for some of the leading universities in the UK, including Imperial College London, University of Warwick, Lancaster University, Anglia Ruskin University and the University of Westminster.
We’ve created adverts for TV and cinema, mobile-only video campaigns for Facebook, interactive 360 videos and even signage for the London Underground… so we’re used to working on student recruitment campaigns across a diverse range of platforms.